Sometimes for serious business it is more important to recognize honestly the truth, than to continue to lie. Representatives of the Suave company which produces cosmetics and hygienic means have faced such problem that most of their customers don't trust advertizing of any novelties for hair. And then they have decided to go by contradiction and have shot this exposing video, and edition has translated for you accompanying materials.
According to 74% of all modern women don't believe that their hair can become same beautiful, as in advertizing. It is bad for business, especially when and here such fact after arrives: more than a half of customers of shampoos and hair conditioners remain disappointed with their application. Have looked at the Suave companies on it and have decided to confess, demonstrate that presented on the big screen just doesn't exist in the nature.
Balls from expanded polystyrene in a hairstyle what to create unprecedented volume from scratch? Cheap but good! Or to arrange long and beautiful locks on the inclined basis, and then "to put" to them model and to long level small flaws and to position the camera that everything looked naturally? Yes all so do what a sin to conceal, and models complain then that the neck becomes numb.
Or here, achievement of modern technologies. There have passed times when for the sake of a flying hair girls of a fig in a face from the powerful fan. Nowadays on the shooting stage reigns hromaky, and hairy two faceless servants in green suits with sticks arrange beauty. Work of a dream, not differently! But, certainly, in real life to reproduce all this simply it isn't real.
Therefore in the Suave company have also solved — a little bit we will laugh at old sins and we will show ordinary women. From the different parties that there was no dirty trick, and with such hair what can actually be received by means of modern cosmetics. Not so effectively, but it is truthful. You judge that has turned out.